This is the era of mobile applications. They are evolving and coming up with an array of innovations. No industry that stands untouched from the impact of these mobile applications including fashion. Based on a report by FICCI-Wazir Advisors, the Indian apparel & textile industry is expected to reach around $250 billion by 2025-26.
With the increase in smartphone usage and increasing reliance on technology, fashion enthusiasts are leveraging mobile applications to step ahead of the curve. Consequently, the fashion industry has been majorly impacted with the invention of online fashion and apparel shopping applications. The fashion and style enthusiast wants to remain updated with the latest and stylish trends that pass by the market. Simultaneously, a huge opportunity has been offered to a number of apparel manufacturers and designers to reach out to a larger target audience.
To reap the benefits of the changing trends with the help of mobile applications, consider the points given below.
- Generating customer loyalty
The biggest influence that mobile apps have on the fashion world is encouraging the loyalty of customers. Once a customer gets used to the services & efficiency offered by a certain app, they will always give first priority to that app whenever they need to buy ethnic wear, western clothes, or whatever the platform has to offer. Moreover, the apps record the past purchases of every customer and send them personalised information regarding it.
- Shopping apps as game-changers
In this fast-paced world, if you want to succeed, you must keep up with the pace of technological advancements. Hence, as a store owner or a designer, you need to have a mobile app to conduct your business, even on a small scale. It offers you exciting opportunities to display your fashionable items to people around the world. As the store is available online, anyone can access your products and purchase them from any corner of the world.
- Social media integration
Mobile applications and social media integration go hand-in-hand. This applies to fashion brands more than anything else. Social media has proved to be a boon, allowing the designers to showcase their fashion products, such as clothes, designer bags, shoes & accessories while staying updated with new fashion trends.
- Virtual Wardrobes- Mobile applications offer to craft virtual wardrobes thus giving the buyer an idea about what their outfit is going to look like. They give personalised recommendations to plan your looks with the right footwear & accessories, such as glasses, handbags or clutches, and jewellery, without even trying them out physically. This feature is extremely helpful for the busy individuals who are willing to quickly effortlessly their attire with the perfect accessories.
The fashion industry is blooming with the advancement of mobile applications. Millions of users have started utilising mobile applications for making fashion purchases as they gain several benefits from these applications, either in terms of women’s fashion discount, reasonable prices, or optimal quality. To conclude, the mobile apps are the way ahead as they can turbocharge your fashion business!